Niching! This is the hottest trend. Companies specializing in one area, such as shoes, technology, weddings, versus, showcasing a variety of areas. The idea is to offer clients an experienced designer specializing in their field.
I took the advice of a Score entrepreneur to do this and put all animated logos on my portfolio page. Well, I didn’t like it. After doing some research, I found that There’s nothing wrong with showcasing a variety of designs. I rebranded my Bonnie Segal Design website and designed a whole new portfolio page.
Niching has been successful for a lot of people. So, you have to decide which way you want to go.