Niching! This is the hottest trend. Companies specializing in one area, such as shoes, technology, weddings, versus, showcasing a variety of areas. The idea is to offer clients an experienced designer specializing in their field. I took the advice of a Score...
We all wish we could get clients knocking down our door. It’s not easy to find clients. You have to be ready to hustle and blog, and do social media. Be prepared for the long run. First, I would suggest putting a blog on your website and giving it a name, like, Jodi’s...
Everyone feels they have some beautiful designs to share. But the question is which ones to share and how to show them. It is important to have a website for your portfolio. First, you need a Domain name. Either decide on a catchy name, but not too difficult so that...
The questions are, “Do I want to go to design school? What kind of program should I look for? Do I need a degree in graphic design? Should I get an intern job or start out freelancing? These questions arise in every person considering entering the graphic design...
The Blue Grass Run logo was the breakthrough in my logo design career. I was interning under the designer, Bob Newman, at Newman Design Associates. Bob was struggling with the design of a logo for his Blue Grass Run Band. I was looking on and commented, “You’re going...
If you want to know what good logo design is, think about the logos that stand out today that have really stood the test of time. What is most memorable to us? Some, while seemingly very simplistic, are still very widely known, and recreated everywhere. Who are the...
"To Rebrand, or not to Rebrand your Logo: that is the question..." Rebranding could be a necessary and savvy business decision. However, it could also be a costly, bad business decision, if you're not accurately assessing your business needs. So, typically, you would...
Jeff Bezos of Amazon once said this about branding: “It's What people say about you when you're not in the room”. In other words, what effect has your company had, on the consumers who have had direct experience with your product or service? What about those consumers...
Here you are ready to make another important business decision; your logo design. You don't want to take this lightly, as your logo is what will be infused into your marketing and branding (more on that below). So how do you go about picking the right logo designer?...
What is Branding, Identity, and Logo design? Brands are promises, building trust in who you are, what you stand for, and what specific benefits you offer. A complete Brand encompasses your logo, signage, identity system, collaterals, and the entire perceived image of...